.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, when accustomed to snagging billions in venture capital annually, have raised almost $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That decline is due to market saturation, elevated regulative tensions, and economical uncertainties.ADWEEK consulted with five VCs who continue to invest in adtech firms, in spite of these obstacles, concerning what they are looking for as well as what they steer clear of. Possibly unsurprisingly, these entrepreneurs are targeting chances in privacy-focused innovations and industry-specific places such as connected TV.